San Diego Zoo Global, PLNU to unveil new economic index


San Diego Zoo Global, PLNU to unveil new economic index

Posted 16 August 2011, by Staff, Nazarene Communications Network,
Biomimicry could bring business and sustainability together in a whole new, game-changing way.

Lynn Reaser, chief economist at Point Loma Nazarene University’s Fermanian Business & Economic Institute, will unveil the Da Vinci Index at the San Diego Zoo. The Da Vinci Index measures biomimicry- the application of biological principles to human design challenges – and its related activity over the past decade and going forward with the goal of raising awareness of the emerging field.

“Biomimicry is one of the most promising scientific fields that could transform the ways goods and services are designed, produced, transported, and distributed,” Reaser said. “It could represent a major game changer in the 21st century by forging a bridge between environmental and business interests.”

In November 2010, the Fermanian Institute issued its groundbreaking report, “Global Biomimicry Efforts: An Economic Game Changer,” which was commissioned by San Diego Zoo Global, and concluded that a Biomimicry Hub in San Diego could initially create a total of more than 2,100 new jobs with US$325 million added to San Diego’s annual gross regional product and US$162 million in total personal income (both figures in 2010 dollars) by 2025.

The Da Vinci Index is designed to provide a tangible metric or barometer of progress in the field by tracking the number of biomimicry-related scholarly articles, patents, and grants, as well as the total amount of grant money spent over time. It joins other tracking indices such as the Case-Shiller Home Price Index, the Index of Leading Economic Indicators, and the S&P 500 Stock Price Index.

Reaser is a contributor to several leading economic indexes and is one of California State Controller John Chiang’s economic advisers.

Thus far, the Da Vinci Index attests that biomimicry has experienced explosive growth during the past decade and is a clear measure of the key metrics of industry health.

“There is a very positive trajectory for biomimicry products, companies and research, and the Da Vinci Index is a significant move toward the establishment of it as a legitimate field for venture capital, scientific research, entrepreneurship and academia, among others,”  Reaser said.

The unveiling is set for Aug. 24 at the San Diego Zoo.
Point Loma Nazarene University

Lynn Reaser is a board member of the National Association for Business Economics and director of the Fermanian Business & Economic Institute at Point Loma Nazarene University.

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